This 60-second EE Broadband commercial was created as a genuine continuous take, using a carefully choreographed series of gimbal hand-offs and remote camera operation to move seamlessly from exterior to interior.
The shot began from a moving rickshaw, with the first gimbal operator stepping off and following the action towards a partially constructed car, which was completed digitally in post-production. The camera travelled through the rear of the vehicle before following the performer towards the house, where the gimbal was passed through a window to a second operator.
From there, the camera continued through the living room, up the stairs and into the bedroom, eventually settling behind the two principal actors for the final reveal.
While two operators physically carried the gimbal through the sequence, Rich Cornelius ACO remotely operated the camera throughout using wheels.
With no concealed cuts, much of the challenge came from refining the timing and positioning of every stage of the move while maintaining reliable wireless video and remote control over the considerable distance travelled by the camera.
Each commercial in the three-part campaign was given a full shooting day, allowing the choreography and technical execution to be progressively refined.